StocktoberFest: SalesForce.Com (CRM)

SalesForce.com has always been a fan favorite with its cloud CRM system and subscription model.  While revenues continue to be on the rise, turning a bottom line profit, much like Amazon.com has been a real struggle.  Let’s see how this security stacks up:

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Horowitz & Company’s proprietary Fundamental Scoring System (F|score) takes into consideration many factors related to each company’s financial history and outlook. This system is oriented toward a growth model and therefore will give a higher score to those companies which continually show increasing earnings per share and revenue over time. Over the long-run (and when looking to purchase a security) we prefer companies with a track record of growth and solid fundamentals. In the short-term however, it is price / technicals that pay. When investing, we combine both of these analyses to seek out possible investment opportunities within our universe of stocks.

This stock ranks below average in fundamentals and would not be considered an option that we would invest in the long-term. For those with a higher risk tolerance, it is possible to enter a speculative position with caution as this market has been much about bottom feeding on the worst of the worst companies. See below for details on where this company thrives and possibly some of the drawbacks:

We find that EPS Growth on a Quarter over Quarter basis is one of the strongest components when screening for growth stocks. Continued EPS Growth in a company generally shows strength in leadership, the ability to manage expenses and improve the bottom line. Over the last three quarters, this company has not done as well producing EPS Growth Rates last quarter, 2 quarters ago and 3 quarters ago -179.10%, 0.00%, 0.00% respectively.

Revenue Growth similar to EPS Growth is also a strong component to consider when screening and scoring for growth companies. Continued growth in revenue shows that the company is innovative, marketable and its products remain relevant in the marketplace. Over the last three quarters, this company has done exceptionally well producing revenue growth rates last quarter, 2 quarters ago and 3 quarters ago 37.77%, 37.43%, 37.21% respectively.

The 5 Year EPS Growth Rate has detracted from the fundamental score with a value of #N/A N/A.

Last quarter this company reported Earnings per Share 9.24% better than analysts had expected. We believe this surprise, although only for one quarter, could set a trend for future earnings reports and guidance.

Price relative to earnings growth is commonly referred to as the PEG Ratio. This company’s price is further inflated than what we would like to see when compared against growth as its PEG Ratio is 5.68. We generally would like to see the PEG ratio under 1.5 and it is even better if it is under 1.0.

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Horowitz & Company’s proprietary Technical Scoring System (T|score) takes into consideration both individual security technicals as well as the overall market direction when considering whether or not to purchase a company. H&C’s Market Trend Indicator (MTI) is a measure which is designed to evaluate the overall trend in the market. There are four designated levels to assess the trend which include: Strong Downtrend, Downtrend, Rally and Strong Rally. We are currently in an environment where the MTI is in a Strong Downtrend. All of our indicators are showing that the markets are in an unfavorable position for most securities. During this time it is best to only venture into those stocks with the strongest of technicals. It is advisable to invest cautiously during this time frame. With that in mind, this stock ranks in the mid to below average percentile of stocks from an individual security technical score. H&C would not consider purchasing this position in any general market with the exception of a Strong Rally. H&C would be hard pressed to purchase this position even in a Strong Rally considering all other companies that may score higher technically in our growth model.

Below are some of the key technical areas where salesforce.com inc (CRM) excelled or detracted from the value of the T|score:

Stochastics are currently showing some bullish attributes which may mean this stock has some room to run in the short run.

Over the past two weeks, salesforce.com inc (CRM) has crossed above its 50 day moving average. We see this as a bullish sign as the momentum is starting to change.

In terms of price and volume especially over a short period of time it is important to see if there is any weight behind either a rally or correction. This company has shown to have good price action in terms of volume and therefore has a greater chance to move higher if the overall market and economy are to continue to trend higher. Higher volume with positive price action also will provide support levels for this position if it were to move back to those levels.

On a 12-month rolling period, this company has not performed as well when comparing against its peers and equities in the S&P 1500. This is often seen as a potential negative sign as it shows weakness relative to the overall market.

H&C currently sees salesforce.com inc (CRM) in a Short Term Downtrend and Long Term Downtrend.

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