{"id":19273,"date":"2012-06-08T11:50:12","date_gmt":"2012-06-08T15:50:12","guid":{"rendered":"http:\/\/www.thedisciplinedinvestor.com\/blog\/?p=19273"},"modified":"2012-06-08T11:50:12","modified_gmt":"2012-06-08T15:50:12","slug":"the-end-of-the-newspaper-ad-revenues-fall-off-a-cliff","status":"publish","type":"post","link":"https:\/\/thedisciplinedinvestor.com\/blog\/2012\/06\/08\/the-end-of-the-newspaper-ad-revenues-fall-off-a-cliff\/","title":{"rendered":"The End of The Newspaper? Ad Revenues Fall Off a Cliff"},"content":{"rendered":"<p>Print media has seen a disturbing trend of late. Ad revenue is dropping like a rock.<\/p>\n<p>Could it be a simple as the fact that online versions are taking the spotlight? Sure.<\/p>\n<p>But how about the fact that most ads are somewhat inefficient? Also, it is probably <!--more-->because newspapers and magazine reporting has gone to the dogs. (sorry dogs)<\/p>\n<p>Where we used to get our trusted information is no longer a unbiased source. Maybe the industry should wake up and realize that in order for readers to frequent their advertisers, they need to writing needs to be a trusted source. No more shaping of the headlines and go back to using reliable, named sources. <\/p>\n<p>I could go on&#8230;.<\/p>\n<div><script src=\"http:\/\/player.ooyala.com\/player.js?embedCode=tsbTAwNTrcGywT0Fl0yGUHc7VaKkJsLH&#038;playerBrandingId=8a7a9c84ac2f4e8398ebe50c07eb2f9d&#038;width=600&#038;deepLinkEmbedCode=tsbTAwNTrcGywT0Fl0yGUHc7VaKkJsLH&#038;height=360&#038;thruParam_bloomberg-ui[popOutButtonVisible]=FALSE\"><\/script><\/div>\n<hr \/>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>Print media has seen a disturbing trend of late. Ad revenue is dropping like a rock. Could it be a simple as the fact that online versions are taking the spotlight? Sure. But how about the fact that most ads are somewhat inefficient? Also, it is probably<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[12],"tags":[483],"class_list":["post-19273","post","type-post","status-publish","format-standard","hentry","category-markets","tag-markets","et-doesnt-have-format-content","et_post_format-et-post-format-standard"],"acf":[],"_links":{"self":[{"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/posts\/19273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/comments?post=19273"}],"version-history":[{"count":0,"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/posts\/19273\/revisions"}],"wp:attachment":[{"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/media?parent=19273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/categories?post=19273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thedisciplinedinvestor.com\/blog\/wp-json\/wp\/v2\/tags?post=19273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}